Learn how to drive traffic to your blog even before its launch. Know the basic elements of launching your blog successfully. Launching your blog doesn’t start when you post your first ever blog post. It doesn’t end when you have posted your first blog post, too.
When I first launch my own blog, I was so confused and at a loss. Thus, the intention of this blog post aims to help you launch your blog at a much faster and easier pace. Learn what you need to focus on when you launch your blog.
The best way is to create a workflow using project management tools like Trello or Asana. You can include all the necessary steps. You can also grab my Blog Launch Workflow Board in Trello.
The blog launch workflow has actionable items that you have to complete before you can move on to the next stage. Once you click the card, you can see the different items that you have to work on. It also lists down what you need to prepare for your social media marketing strategy.
Though this is for blog launch, you can also re-create the steps to your other launches.
Step 1: Brainstorm
Brainstorming helps you identify what you need to include on your blog. I like listing down ideas. Once you have your list of blog topics you want to create, you can easily identify the categories you will set for your blog. Also, it will be easier for you to create content continuously.
Before you launch your blog, it is recommended that you have 5 blog posts so you have initial content to drive traffic to your site. You cannot drive audience to an empty site. It works well for search engines to index your site, too.
You can write them down on a paper or a spreadsheet. If you have your blog launch workflow or blogging workflow, you can easily access your ideas and modify them whenever you want.
For instance, on your workflow, you can include a column for Braindump. That is where you input your ideas. When you remember a step or idea that you have to incorporate to your blog, then you just write them here.
This is also the time to list down or summarise the things you learned from research. You need to finalize your blog elements. For instance, your niche, categories, and frequency of posting.
Before you create your content, you should have defined your niche. It is really important to niche down so if you haven’t, please do read articles about how to niche down. If you have done it, then try listing down potential topics. You can create a Google Doc or Spreadsheet for this.
Next, choose the 5 topics that you will include in your launch. These are the blog posts that will be visible to your audience as soon as you launch your blog.
So it is better to choose an evergreen content that you can really talk about for your first 5 blog posts. Afterward, decide on your categories and tags.
For additional resources on how to write your blog post, you may refer to this blog post on blogging workflow. You can also grab my blogging workflow in Trello. If you are using Asana, you can find how to have it in Asana in the same link.
Step 2: Create your marketing plan
Once you have the basic data on your blog, you can move to how you’re going to promote your blog. You can create a marketing plan using a spreadsheet or a Trello board. Pinterest is a great platform to promote your blog post. You can use a scheduler like Tailwind to schedule your posts. The link to Tailwind gives you a free month.
In particular, decide on your blog launch branding. Especially your visuals, content, and messaging. In addition, know which platform will you use. Is it Instagram, Facebook, Pinterest?
Another way to promote your content is to create a caption for social media derived from your blog posts. Share snippets of your blog posts. Take actionable items, quick tips, and convert your blog post into short-form content. Decide also on how often would you share snippets of your blog post on your social media.
Also what form of content are you going to use? Video. Live videos. Behind-the-scenes. If so, then as part of your marketing plan, you should include the preparation of the video as one of your actionable items.
Here is a comprehensive blog post on how to create your marketing plan.
Step 3: Promote your blog before launching
Yes, you can already share your blog even before creating any content. You can create posts like Coming Soon, Getting Excited, on the works, etc. Share it on social media at least 2 weeks before your planned launch.
Having a ready-made template not only re-enforces your branding but also saves so much time. You can grab my free social media templates in Canva here.
To build more anticipation for your blog, share quick tips or any useful information that you can share on social media. Know and use the hashtags your audience are using. Establish connection with them already. That way, your target audience can have an idea already of the kind of content they would be expecting. Also, you can build your email list faster.
Step 4: Launch your Blog
Now launch your blog. The launch phase focuses on your marketing strategy. The key here is to be active on social media so you can reach as many target audiences as possible. By now, you should have scheduled all your pins to Pinterest.
Transform your blog post into short form content so you can have a more engaging content on social media. Instead of just saying that your blog is up or that you have a new blog. Using snapshot of your blog content is better.
Double check your pre-requisites
In addition to the content creation and marketing plan, here are the pre-requisites that you have to have on your site.
- Your blog page
- Categories and tags
- Blog links on the homepage and menu bar
- Opt-in forms
- Permalinks following Post Title NOT post ID
- Comment moderation settings
- ALL LINKS ARE WORKING
Step 5: Review your Post-launch metrics
You can always do post-launch. This should include post-launch metric analysis. How many subscribers did you get. Where are they coming from? I mean what source. Social media, Pinterest, direct to the site. Also what are the things that you have to improve?
Run your statistics using Yoast, Google Analytics, Pinterest to know how your blog performed. These are all free resources. You can find countless resources on the web on how to generate the statistics from these platforms.
So did you find this post useful? If so, I’d love it if you share them.