Having a blogging workflow outlining the step-by-step process from the content outline to publication is helpful in having a structured process. It should detail the whole blogging process. Even better when it covers in-between processes like graphics creation, video creation, and scheduling.
If you are looking for the process of launching a blog, you can check it out on this post.
Now, this is the next stage. You have launched your blog. Thus, you are ready to keep creating content for your blog. This blogging process helps you stay focused and on track. Because it comes with actionable items. Detailed and straightforward.
Free content – blog templates
Both the Blog Launch and Blogging Workflow boards come with direct access to blog summary template, and blog post template. These templates and workflows have been downloaded for more than 1,500 times.
Step 1. Depository for your Important Links and Pre-requisites
This is a MUST for every blogger. Because it will save you from the pain of searching for links and coming up with alt-tags. Have you experienced having to go back and forth to your blog to get the links? Well, I did. That’s why I created a blog summary template. I place all the links, alt+tags, and other pertinent details in here.
Another beauty of the Blog Depository Template is it super handy when you schedule your posts on Pinterest. Even when planning your social media posts, it’s great to have all the links and alt tags ready for copying.
For SEO, you can use the Yoast plugin to analyze your posts. It has a free version. If you haven’t installed it, then it is the time to do it. I have included the installation of Yoast as part of the checklist.
Next is to make sure that the permalink structure follows the post name structure. Not the post ID or numbering format. Do this from your Dashboard, Settings, Permalink. Your blog links will be a mess once you transfer your blog to another site if you don’t update your permalink structure. Also, it looks messy and bad for SEO.
2. Brainstorm and List Down Blog Post Ideas
I like looking at all my blog post options on one page. Sometimes I come up with a topic or I get inspired by another blog post. You can use your blog post depository template or pen and paper to list down your ideas.
This allows you to batch create your posts because you already have a list of content you need to create. Create content first then do your graphics and videos in batches of 5 or more posts.
3. Batch create your content
This maybe is the most efficient advice ever. Batching your content brings so much efficiency and takes less effort and time. Writing down all the contents first then proceed with graphics and other stuff, keep the flow going. Rather than stop writing and interrupt your thinking process to create graphics and videos.
The editing process for all your content is even faster when you have them all prepared beforehand. Download all your photos first and batch-edit your templates and your videos.
Like Video creation, it is more efficient to create graphics in batches. That means you stop at content creation then proceed with your next blog post. Create your graphics when you have completed all the planned blog posts.
Next, gather photos for all. The process is faster because you get a snapshot of all the blog posts that you need to create graphics for. You only need to scroll through thousands of images once for say 5 blog posts.
I recommend that if you intend to post weekly then you plan and batch all your posts for the following month.
Here is a blog post on how to properly use a video for your content. https://neilpatel.com/blog/guide-to-video-seo/
Scheduling / Batch Scheduling
Finally, you are now ready to schedule your blog posts. Use scheduling tools like Planoly, Hootsuite, Buffer, or Tailwind. There are free accounts up to a certain of posts and users. But for starting bloggers, the free version works fine.
4. Use one set of branded templates
The process of creating your templates for your blog, social media, and Pinterest posts takes a long time. But having a ready-made, branded templates cut the process by I guess 90%. You just need to update the texts and images.
Another advantage of having a ready-made, branded templates make your posts cohesive and on-brand, of course. You are reinforcing your brand with every post. So you’re audience can easily recognize your posts anywhere they see them.
You can create your templates using Adobe Photoshop, Adobe Illustrator, or Canva. Canva has a free option but you cannot upload your own font and complete color palette. Unless, your font is included with Canva’s built-in free fonts.
Here are some free Canva templates that can help you get started. Customize it based on your branding.
5. Use a project management tool
Place your blogging steps on a project management tool like Trello or Asana. That way you won’t miss a step ever again. My blogging workflow has all the steps laid out for you. You can grab them here.
The blogging workflow makes your blogging process much faster and less daunting.
Now you also have an idea of what makes a great workflow. Accordingly, it should meet all your requirements. So you don’t have to supplement it with other workflows.
Check out our top resources for running your blog and business here.
What do you think about the post? Do you have anything you would want to add to the list? Mention them in the comments.